I started this business out of my garage on 13th Street in downtown Huntington Beach. After I outgrew the garage, I moved on to Gothard Street. At that point, I thought "Well that sounds like a bad name for a shop, and nobody is gonna know who we are."
Now we're on Gothard Street, and people still recognize the name.
So 13th Street Guitars is reminiscent of my humble beginnings in Downtown H.B.
Everyone knows the name, why change it?